Experiential marketing is a proven motivator of creating an emotional engagement with the audience and this campaign by Gatorade is a great example of how a brand can utilise experiential marketing to make their sponsorship activity memorable. Experiential marketing is a proven motivator of creating an emotional engagement with the audience and this campaign by Gatorade is a great example of how a brand can utilise experiential marketing to make their sponsorship activity memorable. 
If you are still thinking About your marketing activities during London 2012 Olympic, LOCOG has announced that although they are closing in on their sponsorship target, there are still ways that you can associate your brand with the Games. 
With the summer fast approaching, you may well be considering attending the quintessentially English event “The Stella Artois Tennis Championships” at the Queens Club...or will you?!