Much has been discussed about the rise of gamification and branded content. A latest study from KN Dimestore and Social Vibe reveals that offering an incentive for consumers to watch or engage with a brand’s advert, increases their perception of the brand advertised. Much has been discussed about the rise of gamification and branded content. A latest study from KN Dimestore and Social Vibe reveals that offering an incentive for consumers to watch or engage with a brand’s advert, increases their perception of the brand advertised.