Cocooning was coined in the late 1980's by trendspotter Faith Popcorn. She predicted an en masse retreat from social and public life in favour of "cocooning" in one's home. The cocooning trend was commercially significant fuelling spending in homewares - home coffee machines, huge plasmas screen TV's and anything else that provides superior in-home comfort. Cocooning was coined in the late 1980's by trendspotter Faith Popcorn. She predicted an en masse retreat from social and public life in favour of "cocooning" in one's home. The cocooning trend was commercially significant fuelling spending in homewares - home coffee machines, huge plasmas screen TV's and anything else that provides superior in-home comfort.