Qualcomm’s ‘Born Mobile’ campaign recently brought a few surprises to a bus stop in Los Angeles. They installed a poster featuring a URL asking commuters if they were “In a hurry”? For those who visited the website and pressed “Yes”, the fun began, with offers of rides in a Lamborghini or a dogsled...
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Experiential marketing can take many forms and these human billboards by ING Direct in Italy are a great example of thinking outside the box to broadcast a message.