Some exciting news today for all experiential marketers.
The Experiential Marketing Forum (EMF), run by Erik Hauser, teamed up with the International Experiential Marketing Association at the end of last year to carry out “the first inaugural, global study” on Experiential Marketing and it has been released today.
Conducted globally among marketing industry professionals over November and December 2010, the study received data from 558 respondents across the globe and looked in to issues including the challenges clients and agencies face, industry trends and ROI.
Providing a real insight in to the state of experiential across the globe, the research is only available to EMF members. The good news however, is that becoming a member is free! To get your hands on this great document, click here!
With the community recently passing 10,000 members, it is truly a fascinating space for learning about, and discussing Experiential Marketing
Great stuff Erik and the team!