Europe has been throwing up some great examples of experiential marketing and this is no exception.Last year fashion brand Diesel ran a campaign in Germany called “Be stupid”. Part of this campaign was the creation of “Facepark”, a real-life version of Facebook that brought the clichés of social media platforms back to real life.
There have been smiles all round at Hotcow HQ ever since we found out our 2009 Honey Waffles Campaign scooped another honour - this time from the IMC European awards 2010! The silver award in the ‘Event Marketing’ category is now sitting pretty alongside our ISP Gold for the same campaign.