This one is not for the squeamish!
US pest-control company Terminix created this creep-crawly ambient installation to inform people about the dangers cockroaches can bring to your home.
A massive 5,000 live cockroaches were used on the billboard to catch people’s attention – and hold it. By the looks of things Terminix had an employee nearby to answer questions and give more information, meaning people left with not only a remarkable, memorable experience, but a deeper understanding of how, and why Terminix’s services could help them!