Celebrating Creativity #26 – Terminix

Terminix cockroach billboard This one is not for the squeamish!

US pest-control company Terminix created this creep-crawly ambient installation to inform people about the dangers cockroaches can bring to your home.

A massive 5,000 live cockroaches were used on the billboard to catch people’s attention – and hold it. By the looks of things Terminix had an employee nearby to answer questions and give more information, meaning people left with not only a remarkable, memorable experience, but a deeper understanding of how, and why Terminix’s services could help them!

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