Celebrating Creativity #22 – Chevrolet

Chevrolet's street installation This street installation by Chevrolet certainly brought a smile to our faces today.

It took a team of eight model makers two weeks to hand-craft the full-size replica of the new Chevrolet Orlando, before they installed it on to a street in London.

Weighing in at 1.5 tonnes, the 4.6 by 1.8 metre model certainly got people’s heads turning – as you can see from the cyclist in the picture!

As a piece of awareness it is great – people are given a remarkable sight that will get them talking. How aligned it is to a brand message we are not sure but we still love it!

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