Sports drink brand Gatorade carried out this great campaign last year that tapped in to the psyche of many middle-aged men by giving a small group the chance to turn the clock back and relive a key sporting moment from their younger years. Sports drink brand Gatorade carried out this great campaign last year that tapped in to the psyche of many middle-aged men by giving a small group the chance to turn the clock back and relive a key sporting moment from their younger years.