We love celebrating great experiential marketing campaigns and one of our ‘tweeps’, Phuong Nguyen, let us know about this great outdoor installation created by BDDP & Fils for Solidarités International.
They created a dynamic billboard in the middle of Paris to to generate public awareness around the primary cause of death in the world today – unsafe drinking water. With such a huge problem, they needed to create something that would catch people’s attention and get remembered and that is exactly what they did.
By looking at the faces of passers-by, this is a great example of an imaginative, relevant and ultimately breathtaking way to get a message across.
We are always on the look-out for great examples of experiential marketing. If you have seen anything truly inspiring, tweet us @hotcow.