What 100 years of experiential entertainment can teach us about transmedia storytelling.

Mike Monello on story telling We stumbled across this great talk by Mike Monello of New York marketing agency, Campfire.

It is his keynote speech at the London International Film Festival and is a great piece of content for marketers interested in telling their brand stories.

Yes, it is half an hour long but is very relevant to experiential marketing and offers some fantastic insights in to marketing narratives in today’s “technology ecosystem”.

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