Celebrating Creativity #24 – ING Direct

ING's human billboards Experiential marketing can take many forms and these human billboards by ING Direct in Italy are a great example of thinking outside the box to broadcast a message.

They developed the campaign on the back of research (that came as no surprise to us!) that suggested the growth in their online banking business depended largely on their clients’ word of mouth referrals.

What better way to create word-of-mouth uplift than giving people an extraordinary experience to talk about?! We had a good old laugh at this video – not sure how it got past health and safety but very glad it did!

For all those non-italian speakers, the key message from the video and photos was “Ask those who have it already”.


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