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Is your experiential activity neglecting 70% of your audience?

By | General, Thought Leadership | No Comments
Spectators v Participants People react to experiential marketing activity in different ways. Some are participants, some are spectators. Brands often measure ROI on participants and rightly so, but what about the people that pass by without interacting? Research suggests that these people make up to 70% of the potential audience that are exposed to experiential activities! What effect does experiential activity have on these spectators and what impact does this have on that all-important ROI?
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