A selection of the most appropriate promotional channels and measurement techniques has a cumulative effect on your campaign results and consumer recall, therefore, choosing the right agencies to represent your brand is key.
People react to experiential marketing activity in different ways. Some are participants, some are spectators. Brands often measure ROI on participants and rightly so, but what about the people that pass by without interacting? Research suggests that these people make up to 70% of the potential audience that are exposed to experiential activities! What effect does experiential activity have on these spectators and what impact does this have on that all-important ROI? 
You really want to invest a chunk of marketing spend in a non-traditional, high impact marketing strategy to create a targeted experience for your customers...but the boss demands to know the associated value proposition and his ROI.
Just, how do you measure the impact and provide figures that match up to the spend? Ask us for more details on how we can calculate your ROI.
