Just a quickie! Funky New York fashion brand Kate Spade asked us to raise awareness around the launch of their new pop-up shop in Covent Garden. They wanted us to brighten up the streets of London by giving out large branded balloons so that is exactly what we did!
We rolled out a full logistics team to support the activity where we got nearly 8,000 balloons out to the public with an incredible 3% redemption rate in-store. The activity was seen by around 225,000 people including Hollywood superstar Hilary Swank who pulled up in her blacked-out limo just to wax lyrical about Kate Spade. And grab a couple of balloons of course!