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Obscura Digital have produced what is probably the longest and most interactive multitouch wall, sitting at the Hard Rock in Vegas. It uses three projectors to simultaneously handle 100 hi-res images and videos in realtime.
Five minutes before the official opening of Antony Gormley's 100 day artwork One and Other – in which members of the public can spend an hour on the empty fourth plinth in Trafalgar Square, London, England with the aim of creating a "composite picture" of Britain in 2009, the
You may not know their name, but we’d bet our bottom dollar that you’ve seen their work before in a viral or on YouTube at some point. The New York improvisation group ‘Improv Everywhere’ have been creating quite a buzz across the pond and their work seems to be
The Best Job in the WorldIn early January 2009 the lifeforms of the blogosphere as well as reputable news sites were all talking about a new marketing stunt from the Queensland Tourism Department in New Zealand.
Leeds-based Non Traditional Ad Agency Kong Media has created a street stencil graffiti advertising campaign to help launch Leeds City College, which has been formed following the merger of Leeds College of Technology, Thomas Danby and Park Lane Colleges in West Yorkshire, UK.
At the Australian premiere for Sacha Baron Cohen’s new film ‘Bruno’, the red carpet was hijacked about half an hour before the mockumentary filmmaker's arrival with a publicity stunt for a fast food chain.
Five years ago, two companies called The Barbarian Group and Crispin, Porter + Bogusky launched a microsite three days in advance of the late night broadcast of some TV ads for their client Burger King.
Improv Everywhere are an "organised fun" / long form improvisation troupe / comedic performance art group who "cause scenes of chaos and joy in public places".
Beardyman lets his random side out with Rowntrees Randoms.
THQ to promote the launch of the new computer game Red Faction: Guerilla recently put 100 copies of the game inside a locked car in a busy area of Central London.
The spraycan artist Banksy has a new exhibition entitled ‘Banksy Versus Bristol Museum’ in Bristol from the 13th of June to the 31st of August 2009. There is no entry fee and it’s open daily from 10am to 5pm.
Bill Wasik is a senior editor of Harper's Magazine. He has also contributed to McSweeney's magazine and served as Editor of The Weekly Week. Mr. Wasik revealed himself in 2006 to be the inventor of the 'flash mob' phenomenenon, having anonymously organised the first recognised examples in New York City,
The recent Youtube exposure of Britain's Got Talent finalist Susan Boyle has shown just how viral a video can go online, but according to an article on netimperative.com, the production company behind Britain’s Got Talent has little to show for it.
In April 2009 T-Mobile held a flash-mob event in Trafalgar Square which included 13,000 people and a surprise appearance from pop star Pink.
Disney/ Pixar went all out at the Cannes Film Festival in May 2009 to produce an eye-catching stunt to gain attention from the hordes of international journalists and photographers attending.
A marketing push for Mentos chewing gum has seen teams of space hopper riders taking over the city streets of the Canadian cities of Toronto and Montreal, providing both an eye-catching spectacle and an opportunity to build word of mouth buzz for the brand.
In these credit crunchy times, job hunters in the United States of America are getting creative, ditching resumes for a wide range of guerilla tactics.
According to the results of an "Ad Effectiveness Survey" of senior marketing executives released by Forbes in June 2009 and reported on Mediapost.com, viral marketing and search engine optimisation are expected to see the biggest increases in spending in the coming months.
This TV ad from Trojan Condoms promoting their ‘Pleasure Pack’ mixes themes of patriotism, national pride, the economy and sex with iconic images of ‘Old Glory’ (the American flag) and the bald eagle.
On the 7th of May 2009, Intercontinental Hotels Group PLC, the world's largest hotel operator by rooms, invited about 20,000 people in the cities of London, Shanghai, Paris and New York for a collective jump on four enormous beds.
In a style reminiscent of ‘flash mob' events, Saatchi & Saatchi blurred the boundaries of street and stage, life and art, television advertising and experiential marketing.
Seems that t-mobile's new advert has inspired a copy-cat scenario with over 10000 facebookers getting in on the action to replicate the synchronised dance seen shown on t-mobile ads across the nation. The result: Liverpool street station was forced to close for a period of time to clear
The following article is an excerpt from The Marketer that we liked, not least because we're mentioned in it!
The series 3 launch of cult 'serial killer' TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train
