New films come out every day (mostly at a rate of more than one a day too) and we’re constantly bombarded by their advertising jockeying for position. Every now and again a film appears – at least on the release lists – that commands a fair bit more attention than the average. These are the ones that make you sit up and take notice and one such cinematic offering has just come into view on the horizon. Naturally we have taken some time to think about how we might have promoted the release should we have been given the gig.New films come out every day (mostly at a rate of more than one a day too) and we’re constantly bombarded by their advertising jockeying for position. Every now and again a film appears – at least on the release lists – that commands a fair bit more attention than the average. These are the ones that make you sit up and take notice and one such cinematic offering has just come into view on the horizon. Naturally we have taken some time to think about how we might have promoted the release should we have been given the gig.
News just in that tea company Twinings has appointed a new agency – well, three actually, but we’re going to concentrate on the “speciality tea” market - to handle its £12 million advertising budget (an increase in recent spending from £3 million). As ever, we keep our minds nimble by tossing around ideas pertaining to experiential campaigning in the office and, given this news, we’ve been chatting about Twinings this week…so.
Get your target audience writing messages about your brand and how they feel about it in a very public space - watch the messages change.
For a truely great viral to be taken up by people you really need to have some great creative thinking. Samsung put together a professionally created set of videos and added interactivity. Limited product placement but the message is clearly displayed. 
This was originally going to be an article on how we would represent Sky TV with experiential events…but, given that the Olympics are currently on and given that Rebecca Adlington and Jo Jackson have just memorably won gold and bronze medals in swimming’s 400m freestyle we thought we might change our focus slightly.
There is a common misperception that in order to fully embrace modern advertising activity like experiential marketing you must first reject traditional advertising techniques. This, of course, is rubbish – why on earth would a new form of advertising totally reject all that has gone before it? The answer is that it simply wouldn’t. New concepts tend to take their inspiration from current thinking and past experience so the idea that traditional methods and mediums have been left by the wayside just doesn’t fly.
Sampling Campaigns are too often treated as simply that and nothing more – in fact, they’re often barely treated as a campaign at all and are handled like low-quality free giveaways. How often do you see so-called brand ambassadors standing in the street listlessly holding whatever product it is they’re promoting this week and wordlessly handing them out to passers by?
Since time immemorial being the black sheep of any family has been seen as a bad thing. Conformity has been seen as the way forward and unusual or different behaviour has been frowned upon…at the very least. Well, here at Hotcow we’re not at all sure that this should be the case. In fact, we’re gone as far as to put down five reasons why being the black sheep is not just good, it’s also important. Read on.
We thought that this was an enginious way to promote a product that is based around playing with thin air! Check out the pic.