The best way to ensure that people do something, is to pay them for it. It worked for Ray-Ban when the company bought attention to its newly unveiled advertisements by sending 100 sunglasses clad actors to a busy intersection in New York to stop and stare at the billboard. Word of the impending stunt gathered buzz when an ominous press release promises to stop traffic on July 1. And stop traffic it did!
The best way to ensure that people do something, is to pay them for it. It worked for Ray-Ban when the company bought attention to its newly unveiled advertisements by sending 100 sunglasses clad actors to a busy intersection in New York to stop and stare at the billboard. Word of the impending stunt gathered buzz when an ominous press release promises to stop traffic on July 1. And stop traffic it did!