SHARING IDEAS AND EXPERIENCES

With summer on our doorsteps brands will need to start thinking up new ways to reach their customers and keep people buying and there staff from gazing out the window with desire. We have put our Hotcow thinking cap on and have come up with a few initial

Looking for something a little different to make your event or campaign sparkle then gorgeous Philli Anderson will create the wow factor needed to make your activity a spectacular experience. Philli is a freerunner, dancer, acrobat, aerialist, martial artist and breakdancer. Get in touch with us for more details.

Imagine hosting an outdoor drive-in movie screening with the aim to drive commerce and activity in your local neighbourhood for a launch or to raise awareness around your brand. Create a Michael Jackson look-a-like contest, implement a performance of the zombie dance routine by a specialist cast and give a brief

To promote there collaboration with artists like Jeff Koons, Michael Graves and Yves Behar, Google mounted a three day public promotion that involved projecting images onto the facade of buildings in the meatpacking district of New York. The outdoor stunt provided an outdoor gallery space and a branded marquee gave

What would we do to create consumer demand for Hornby, the famous model train maker, after its £8.3 million takeover from Corgi International? Think, Rickshaws resembling classic Corgi models, promotional days in toy shops, an exhibition of the largest collectable items staged in Leicester Square with transporation into the exhibition

How do you communicate to a smarter, more marketing savvy audience that is getting more and more cynical about brands and there marketing methods? How do you show consumers that your brand will make a difference to their life? You need to build trust and face

This weeks Fresh Face is Judge the Poet! He is an improvisational poetry artist that creates awe-inspiring poems from words or comments taken from the audience. He has 17 years experience performing all around the world and has been sought after by Nelson Mandela, Queen Elizabeth II, King Hussein of

Hotcow have won the PR contract for Belvilla against a 3 way pitch. Belvilla are a market leader in the Netherlands, providing unique holiday rental homes for families and couples across 17 different countries in Europe. Hotcow will partner with Squeeze, a digital and Direct Marketing company to delivery an

What would we do to create demand for Scalextrics all new Silverstone branded formula 1 set? We are thinking along the lines of fully working F1 mock-ups dispatched to major cities, a radio competition, a roadshow where we build the longest man size Saclextric track in history - all

You really want to invest a chunk of marketing spend in a non-traditional, high impact marketing strategy to create a targeted experience for your customers...but the boss demands to know the associated value proposition and his ROI. Just, how do you measure the impact and provide figures

Whilst trawling cyberspace this week looking for a suitable article to write a response to (yes…we do our research…) we noticed something rather interesting. To be honest, we’re always noticing interesting things – particularly on the internet – but this one related specifically to experiential marketing so we thought we’d

When we heard that Kenco was getting a makeover, we started formulating a "what we would do" plan. Think pop up film set at Nelson's Column, fake paparazzi, viral pass-on via mobile phone, Kenco taster cuppas and lots more. Read how we would make Kenco sparkle and

First up is the (frankly staggering) news that legendary tinned-meat brand SPAM is set to launch a 21-week marketing drive in an attempt to both educate consumers and banish prejudices as well as introduce their new offering - SPAM fritters. This will be achieved with the use of a

One of the many blogs we read on 'tin-ternet' is 'Online Spin' at mediapost. Joe Marchese wrote an interesting article on influencers in the marketplace and how they impact on a brands acceptance in the marketplace. We'd recommend it as a good read here. Online Spin Article

Buzz marketing, throughout its brief history, has been characterised by constantly shifting parameters. After all, when a marketing form tries to capture the human imagination or social zeitgeist it’s bound to be hard to pin it down to hard and fast rules. Whilst there are “guides” to the

Foster Grant is the UK’s leading ready-to-wear glasses distributor and they’re just getting ready to reveal their fabulous 2008 collection. So what did we do? Well, since we can’t share with you some of the clients that we’re working on right now (well we could... but then there would