When we heard that Kenco was getting a makeover, we started formulating a "what we would do" plan. Think pop up film set at Nelson's Column, fake paparazzi, viral pass-on via mobile phone, Kenco taster cuppas and lots more.
Read how we would make Kenco sparkle and demand rise!
Part of our job as marketers is to keep a close eye on the current trends and theories as well as the coming technology and innovations in an attempt to predict what the future holds for advertising. Admittedly, this process is often futile as progress can be very unpredictable. However, admitting this doesn’t stop us from trying – we’re not always wrong by any means. So, what are we currently predicting? Well…read on.
First up is the (frankly staggering) news that legendary tinned-meat brand SPAM is set to launch a 21-week marketing drive in an attempt to both educate consumers and banish prejudices as well as introduce their new offering - SPAM fritters. This will be achieved with the use of a travelling roadshow and experiential offerings at Asda, Tesco, Sainsbury and Morrison’s branches across the country. The supermarket based operations will feature chefs preparing SPAM dishes, brand ambassadors and daily giveaways.
