Daily Archives

May 14, 2008

Inspire Yourself: Real Life Wedding Stunt at Made of Honour Premiere

By | Celebrating Creativity, General | No Comments
IMAGE-DESCRIPTION Get this...Columbia Pictures staged a real life wedding as part of the festivities around the launch of the Made of Honour Premiere. Michelle Golightly and Shaun Bollinger of Carlyle, Pennsylvania, got married in front of hundreds of paparazzi and thousands of spectators who were watching on a JumboTron TV screen and......did we mention that Mary Hart from Entertainment Tonight was legally ordained for the occasion and officiated! A fantastic promotional stunt to raise awareness around the release.
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Inspire Yourself: Michael Jackson Outdoor Cinema

By | Celebrating Creativity, General | No Comments
IMAGE-DESCRIPTION Imagine hosting an outdoor drive-in movie screening with the aim to drive commerce and activity in your local neighbourhood for a launch or to raise awareness around your brand.

Create a Michael Jackson look-a-like contest, implement a performance of the zombie dance routine by a specialist cast and give a brief lesson in the dance's key moves and offer zombie face painting. Not to mention making everyone comfortable to sit back and kick-off the film. The town will be buzzing with excitement and the local restaurants and bars overcrowded with people wanting to be part of the action. A roar and cheer, Bravo you, the activity was a huge success.

Explode onto the scene this summer and invent something Bigger and Better than anything you've done before! This concept was implemented at the Tribecca Film Festival in New York.
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Inspire Yourself: Google, 3 day Experiential Event

By | Celebrating Creativity, General | No Comments
IMAGE-DESCRIPTION To promote there collaboration with artists like Jeff Koons, Michael Graves and Yves Behar, Google mounted a three day public promotion that involved projecting images onto the facade of buildings in the meatpacking district of New York. The outdoor stunt provided an outdoor gallery space and a branded marquee gave visitors an area to play around with the themes and a place to sit and and play on computer stations.
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Creating Demand: Hornby, Model Trains

By | General, Thought Leadership | No Comments
Hornby Experiential

What would we do to create consumer demand for Hornby, the famous model train maker, after its £8.3 million takeover from Corgi International?

Think, Rickshaws resembling classic Corgi models, promotional days in toy shops, an exhibition of the largest collectable items staged in Leicester Square with transporation into the exhibition via a large replica train. Find out how we will use non-traditional marketing to create new demand for this brand.

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