Create a Michael Jackson look-a-like contest, implement a performance of the zombie dance routine by a specialist cast and give a brief lesson in the dance's key moves and offer zombie face painting. Not to mention making everyone comfortable to sit back and kick-off the film. The town will be buzzing with excitement and the local restaurants and bars overcrowded with people wanting to be part of the action. A roar and cheer, Bravo you, the activity was a huge success.
Explode onto the scene this summer and invent something Bigger and Better than anything you've done before! This concept was implemented at the Tribecca Film Festival in New York.
What would we do to create consumer demand for Hornby, the famous model train maker, after its £8.3 million takeover from Corgi International?
Think, Rickshaws resembling classic Corgi models, promotional days in toy shops, an exhibition of the largest collectable items staged in Leicester Square with transporation into the exhibition via a large replica train. Find out how we will use non-traditional marketing to create new demand for this brand.
How do you communicate to a smarter, more marketing savvy audience that is getting more and more cynical about brands and there marketing methods? How do you show consumers that your brand will make a difference to their life? You need to build trust and face to face connections with a highly targeted audience to make a difference to your bottom line. Here's how....