We thought that this was just a perfect example of 'on message' experiential activity. If they had done the usual bill board poster advertising nobody would have taken a blind bit of notice. But this was just a really creative way of getting there message across! I can imagine late at night lots of people taking sledge hammers, drills and pick axes to this fine example of work. Great stuff! We thought that this was just a perfect example of 'on message' experiential activity. If they had done the usual bill board poster advertising nobody would have taken a blind bit of notice. But this was just a really creative way of getting there message across! I can imagine late at night lots of people taking sledge hammers, drills and pick axes to this fine example of work. Great stuff!