You really want to invest a chunk of marketing spend in a non-traditional, high impact marketing strategy to create a targeted experience for your customers...but the boss demands to know the associated value proposition and his ROI.
Just, how do you measure the impact and provide figures that match up to the spend? Ask us for more details on how we can calculate your ROI.
A rather creative agency in Germany, commissioned to promote the exclusive thrillers and horrow films on 13th Street, used the toilet of a nightclub in Hamburg to promote the TV channel. Just after entering the room, the lights dim and the room is bathed in black light, revealing a bloody crime scene on the floor and walls thanks to luminescent paint, delivering the message: See what others do not see. 13TH STREET. The action and suspense Channel.
