Get this...Columbia Pictures staged a real life wedding as part of the festivities around the launch of the Made of Honour Premiere. Michelle Golightly and Shaun Bollinger of Carlyle, Pennsylvania, got married in front of hundreds of paparazzi and thousands of spectators who were watching on a JumboTron TV screen and......did we mention that Mary Hart from Entertainment Tonight was legally ordained for the occasion and officiated! A fantastic promotional stunt to raise awareness around the release.
This recent campaign from Chevrolet in Brazil has surprised drivers at that time when they most think about changing their cars - when it breaks down. 