Social Networking sites - one of the biggest and hotly talked about tools online. These sites provide any company and brand the opportunity to jump on board and reach out to online audiences. The question is, are we using it to our advantage or because it’s the done thing? Social Networking sites - one of the biggest and hotly talked about tools online. These sites provide any company and brand the opportunity to jump on board and reach out to online audiences. The question is, are we using it to our advantage or because it’s the done thing?