All too often rain has an inordinately effect on your marketing events…black clouds blot out the sunlight, it gets perceptibly colder and, before you know it, fat drops of rain are bombarding your public – who are, in turn, fleeing for cover and that is often just about that for an outdoor event. We look at how to make the weather work for you, no matter what! All too often rain has an inordinately effect on your marketing events…black clouds blot out the sunlight, it gets perceptibly colder and, before you know it, fat drops of rain are bombarding your public – who are, in turn, fleeing for cover and that is often just about that for an outdoor event. We look at how to make the weather work for you, no matter what! 
As usual we’ve been keeping a very close eye on all manner of developments over the past weeks (it is an aspect of our job after all) and our eyes were drawn to a very interesting bit of research that appeared a short while ago. Simply put – and even then it’s a bit tricky – research carried out over the period 1985-2004 in the USA has shown that advertising-to-sales spend is inversely proportional to brand success. Find out more....