It is, you may have noticed, a year of elections…bumbling Boris has just managed to get himself elected as London’s mayor (and, as some predicted, has started to seem less and less bumbling in the aftermath – have we been hoodwinked by a masterful piece of self-promotion?) and in the US the whole circus is well underway with one of the most interesting – and potentially significant – democratic party nomination races in many a year reaching the finishing line…and next up is the Whitehouse race itself.
So, how do you link promotional and marketing activity to huge public interest stories? We bring you the Hotcow campaign Manifesto.......