For you that don’t know what Ashes to Ashes is, let me explain. Ashes to Ashes is the sequel to Life on Mars, where a psychologist from the 21st Century wakes up in 1981 after being shot in 2008. The story follows their antics and day to day activities. Gene Hunt is the lead detective and he loves his Audi Quatto and his steak and chip pizza’s. The mere thought of a steak and chip pizza is quite amusing so we came up with a way to utilise this interesting and bizzar fact for a fun and quirky consumer interactive stunt.
Our first port of call would be to radio stations where we would line up the DJ to eat a piece of our hand delivered steak and chip pizza. He will tell his listeners that to taste it for yourself at the train station (or busiest transport hub) Gene Hunt look-a-likes will be handing out leaflets and entry forms for you to win a pizza hand delivered to your office that day. Our sandwich board will scream this message out loud and clear and provide the link for people to go to to enter the competition. We will choose 50 people within each location within a specific radius to deliver the pizza in a specially created pizza box. Who will be the talk of the office? Yes that is right the Steak and Chip Pizza by Gene Hunt from Ashes to Ashes, will be!
Who would like to taste a steak and chip pizza purely for the experience? Come on now, don’t be shy!