With Xmas approaching and the cold weather hot on our tails, Hotcow worked up the Australia Week plans for implementation at the end of November in co-ordination with the Travelbag team. We created an in-store experience that would grab peoples attention using fabulous iconic window imagery, a typical Aussie road-sign, Kangaroo clings and an in-store "Taste of Australia" event. Our PR activity saw us get coverage across radio stations, newspapers, magazines and websites.
With Xmas approaching and the cold weather hot on our tails, Hotcow worked up the Australia Week plans for implementation at the end of November in co-ordination with the Travelbag team. We created an in-store experience that would grab peoples attention using fabulous iconic window imagery, a typical Aussie road-sign, Kangaroo clings and an in-store "Taste of Australia" event. Our PR activity saw us get coverage across radio stations, newspapers, magazines and websites.