Bernard Matthews has announced that it is on the hunt for a creative agency after announcing that it plans a new advertising campaign this autumn. Their last campaign ran in 2007 as an attempt to win back customers following the bird flu crisis earlier that year. Naturally this news has us idly wondering how we’d go about adding an experiential edge to what is, most likely, going to be an entirely print and visual media based campaign.
In our industry we come across all kinds of service providers, and sometimes there are those few that really stand out from the herd. Whilst doing some research for a client we had to look into sand sculptures of the oversized kind. We got in touch with the international ....