Several items of interest this week…and first up is the news that Cadbury will be reintroducing the Wispa this year some five years after the product was axed from its brand offerings. The return follows a successful spell as a limited-edition product last year.
Of more interest to us is the story behind this reintroduction – Cadbury claims it followed a Facebook campaign last summer (ah, the power of viral marketing on the internet) but industry insiders say that the campaign itself was planned by Cadbury as a way to inspire nostalgia in consumers after it was hit by the salmonella scare last year.