Daily Archives

April 15, 2008

Example Activity: Chewits

By | General, Thought Leadership | No Comments
Chewits Expands

The news that one of the more famous names in the sweetie market – Chewits – is set to expand its range with the introduction of three new variants was met with some interest here at Hotcow.

As you by now know, we like to play around with concepts and hypothetical proposals – it tends to keep the mind fresh - and this broadening of Chewits’ market has had us thinking through an idea for a campaign.

Read More