Buzz marketing, viral marketing, word of mouth marketing – all of these are terms for what is, essentially, the same thing; the promotion and advertising of a brand using non-traditional and innovative means.
As an advertising and marketing discipline it is now firmly established (and more of the hows and whys of that later) but where did it come from? Why did it gain favour so quickly?
The last week has been a busy one for news, so we’ve tried to pick out the stories that have got us talking over here at Hotcow Headquarters.
First up is the news that Microsoft have given Yahoo just three more weeks to accept their $44.6 billion buyout offer – this potential deal is significant in so many ways and has so many ramifications that we’ve actually devoted a whole other article to it elsewhere…so we won’t go on about it any more here!
