Daily Archives

July 30, 2007

Shrek 3 and Firstnews

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Shrek 3 and Firstnews We teamed up (on behalf of Paramount Pictures) with First News, the national newspaper for children, to give-away premiere tickets to the theatrical release of Shrek the Third. As you can imagine we had hundreds of kids who jumped at the chance to walk down the "green" carpet and join the stars. The lucky winner was an 11 year old from Surrey!
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Reno 911: Miami

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Reno 911 Hotcow was tasked with increasing awareness and encouraging 18-24 year olds to watch the theatricacl release of
Reno 911:Miami. We set out to achieve top media exposure with the likes of MTV, Kerrang Radio - Birmingham, Itchy City and Student 123. In addition, we partnered up with Delta Force, the largest privately owned paintballing centre in the UK, who gave
us 1000 group booklets to give away. We also had a weeks trip to Miami, fully inclusive, up for grabs. The whole project received a return on investment (ROI) for the client of 800%.
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