Celebrating Creativity #125 – Evoc

Evoc Experiential Campaign Here’s another innovative way to create product awareness using experiential marketing to connect the digital to the real world.

Evoc, a German manufacturer of equipment for outdoor sports, wanted to demonstrate the protective nature of the backpacks and highlight the lightshield back protector that can absorb major impacts to prevent spinal injuries.

The brand have created this ‘Indestructible Billboard’ and encouraged passers-by to hit, kick or punch the backpack attached to the billboard.

A punch power device measured every impact and uploaded the results onto Evoc’s Facebook page with a picture of each participant and their ranking position.

Check out the video below and tweet us your thoughts @Hotcow!

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