This brilliant experiential campaign proves how far people are prepared to go for one another.
Within the tagline ‘Who Cares?’ DDB agency in Stockholm have created a hard-hitting experiential campaign for Swedish Armed Forces and challenged the Swedish people to prove if they were ready to give up their freedom to help others.
A small box was placed in the city centre with someone locked inside. The box was streamed live via digital billboard and social media integration. However, no social interaction would make any difference in the activity. The only way to act was to physically take the place from the person locked inside.
What reactions do you think people had from this staged scenario? Would you leave your comfort zone to physically help people you don’t know?
Check out the case study below. Tweet us your thoughts @Hotcow!