Hotcow gets underway with the experiential campaign for Australian brand Bulla Creamy Classics. The activity is part of a Bulla social media campaign ‘Bring ‘em Home’, created by Grey Australia, which will offer a chance for Aussie expats to come home for the summer.
Bulla is looking for stand out stories from home-sick Australians, telling them why they deserve to win a return flight home. The online competition is running on Facebook and entrants are encouraged to share their story, getting their friends and family to vote. Four lucky winners will be rewarded with a free return flight!
The Hotcow team will be out on the ground in London and New York, with roaming teams visiting key Australian venues across the town. A recording booth will also be set up at London Victoria Station on the 23 and 24 November, where Aussies will be invited to record their videos and enter the competition.
Stories can be uploaded at bringemhome.com.au from November 19, 2012 and voting will close December 27, 2012. Participants can also follow @creamy_classics for live updates on locations via Twitter and Instagram.
If you’re Aussie or know any Aussie who would fancy a hit of home, come and visit us at London Victoria Station on 23 and 24 November between 11am – 7pm.