A while ago, we featured a cracking TV spot by Budweiser that depicted a giant game of pool on city rooftops. We loved it but just hoped it was real. Budweiser have now come back and delighted us with this little Gem from Argentina!
Ogilvy Argentina created an experiential campaign involving three things guaranteed to delight a male audience – pool, football and booze.
Over 600 people were present at the launch event, which was broadcasted live on Fox Sports and ESPN. A massive 7 meters pool table served as the stage for the event, and it is now touring at several bars throughout Buenos Aires.
The game follows the same rules of pool and consist of two teams standing on top of the table using their feet instead of a cue to “pot” the mini customised football balls into the “pockets”. There were some great skills on show and the engagement of the event really comes through in the ad.
The Budweiser Poolball concept has already generated some great buzz – we are just hoping they bring the experience to pubs in the UK.