Celebrating Creativity #30 – Hyundai

Hyundai's impressive projection installation We have seen some impressive projections lately but Hyundai takes this one to a next level by hanging a real car off a building and integrating it into a pretty impressive projection show.

The installation was designed to highlight Hyundai’s latest “New Thinking. New Possibilities” positioning and created the illusion that the car is driving through a futuristic computerised cityscape. Below is extended coverage of the video with the “making of” highlights that precede the showcase.

We love the way they attach the car into the installation along with the human driver who walks down to get in the car. Projection on this scale is always impressive but the inclusion of actual physical objects (and people!) just makes the whole experience a bit more real and engaging!

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