Charismatic entrepreneur Levi Roots has announced he is putting on a free concert in London to raise awareness of his product range. The concert, called “Lazy Sunday” will be taking place in Brockwell part on 29th May.
No stranger to giving people great experiences, the Reggae Reggae sauce man can often be found out and about giving something back to his consumers. Just last month he took his brand on a musical nationwide tour that incorporated music, stories and of course his famous cooking!
What we love about Levi is that he has built a really strong one-man-brand, meaning consumers find it easy to form an emotional attachment to him. You would be hard pressed to find anyone that doesn’t know his story and people love him for it.
He brings an infectious enthusiasm to his business and has won many people round just by being himself. These are our three big take aways from Levi Roots…Brands take note!
1) Make your brand personal
2) Broadcast your personality and brand story
3) Give people great experiences.