We love it when brands come up with clever ideas for sampling activities. To promote the instant Tang Re-Mix in Argentina, Kraft Foods came up with this extremely fun way of inviting kids to create new blends of flavours with dissolvable flavoured drink powder.
In a very innovative way, the brand designed a ‘Tang Shaker’ Roller Coster with sturdy cup holders in each of the seats. Kids were then invited to choose two of the six new flavours, add them to the water in the cups and let the roller coster shake up their drinks until the end of the ride.
The result is a very engaging experiential sampling campaign that gives people a meaningful brand experience and and the perfect feel-good factor. Good stuff!
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