Hotcow is rolling out an experiential sampling campaign for Activia Pouring Yogurt called ‘Shake Up Breakfast’.
The live strategy created by Hotcow is aimed at driving trial of Activia Pouring Yogurt through a robust sampling activity that educates consumers on the versatility of the product. Hotcow have designed an eye-catching stand, which translates the key message of the campaign ‘Shake Up Breakfast’, consisting of a huge bowl of cereal, completed with spoon, alongside with a giant pack of Vanilla Pouring Yogurt that actually dispenses the product.
The Hotcow Herd will be touring retail stores across the South East of England inviting consumers to try a delicious chilled sample of the three flavours of Activia Pouring Yogurt – Vanilla, Strawberry or Natural.