Celebrating Creativity #117 – Coca-Cola

Coca-Cola Hug Me Vending Machine Coca-Cola have been spreading happiness again! The brand have been successfully creating great experiences around their sampling activity, which gives people something truly surprising and remarkable.

A smart vending machine was installed at the National University of Singapore to give away free cans of Coke. In order to get the free drink, students had to do something in return: give the machine a physical hug!

With the words “Hug Me” in large letters of Coke’s iconic colours and signature, the machine invited everyone to demonstrate a bit of affection before dispensing a free can of Coke.

A very simple and engaging experiential campaign which has brought a smile on our faces today. Well done again Coca-Cola!

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