Celebrating Creativity #155 – Lux

Product sampling is great tactic to get consumers to try the product and here’s a a great example of how an experience can take your sampling campaign to a new level.

To promote the new Lux Magic Spell for women, Unilever targeted ladies shower rooms across spas, clubs and gyms in Singapore and installed sample bottles of the shower gel. The walls and floors of these shower rooms were also covered with special stickers, which upon the contact with water, it revealed nice trail of orchids.

Check out the video below and tweet us your thoughts @Hotcow!