Huggies with ad agency Ogilvy & Mather in Argentina, have invented a pregnancy belt that lets expectant dads-to-be to feel their baby’s kicks and movements.
‘The pregnancy belt’ replicates their child’s kicks in real time from the mum’s belly.
The belt was created exclusively to a Father’s Day digital greeting card film. Since the greeting card has been posted online, it has gone viral and has had over 50,000 views in just three days.
Watch the video below to see how the dads reacted when they felt their baby kick in real time.