A Belgic organisation called Responsible Young Drivers and the Advertising agency, Publicis Brussels, have launched a campaign to promote reduced drink driving.
During the anniversary weekend of Belgium’s most famous club ‘Carré’s’ they placed a barrier outside their car park that could recognise if a person was drunk or not.
When party-goers who were driving, left the club to get into their cars, the barrier would only open if they blew into a breathalyser and passed the test.
The campaign was really successful and the concept will be extended to other places and parties in Belgium.
http://www.youtube.com/watch?feature=player_embedded&v=LOfhBcAzIgs
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