We have been celebrating Coca-Cola’s creativity a lot lately – we do love their campaigns!
Their most recent one is aimed to create simple moments of happiness between two countries that have been divided by years of war; India and Pakistan.
Coca-Cola set up vending machines in each country equipped with live streaming cameras and 3D touch screens in shopping malls in Lahore, Pakistan and New Delhi, India. This experience allowed people from each country interacting with each other. Some people simply greeted each other and others danced together.
Watch people usually divided by political tension and wars interacting in the moving video below.