Companies must carefully judge how they implement promotional strategies as new research identifies that just offering the lowest price is not enough, as consumers are increasingly seeking the best quality products and services.
Companies must carefully judge how they implement promotional strategies as new research identifies that just offering the lowest price is not enough, as consumers are increasingly seeking the best quality products and services.
Consumers are always looking for ways to bond, share and foster a feeling of belonging. They are interested in innovations that simplify their lives. They want more value for money products that suit a broader sense of social and environmental purposes. The secret to successful innovation is developing relevant solutions for consumers’ greatest needs.