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pop-up restaurants Archives - Hotcow

The pop-up experience: brands venturing into a new marketing territory

By | General, Thought Leadership | No Comments
Morrisons M Kitchen We have been noticing an increase in the number of pop-up restaurants showcasing unique dining experiences, such as the amazing ‘The Cube’ by Electrolux, which visited different locations across Europe. A couple of weeks ago, an unbranded pop-up restaurant was set up in London’s West End to delight consumers with dishes made by top chefs.
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