Shopping experience Archives - Hotcow

Mould consumer emotions this Christmas to sell your products

By | General, Thought Leadership | No Comments
Coca-Cola Christmas Experiential When it comes to Christmas shopping this year, retailers will need to focus more on the customer experience. In 2010, the Christmas season was hugely successful for online retailers with an increase of 44% when compared to 2009. While consumers are spending more time online, as they hunt for the best ideas and discounts, for most of them, going shopping is a leisure activity; a source of entertainment with an added value of feeling or experiencing something that they cannot get online.
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